As an action figure collector, I’ve watched as my favorite lines have taken minor price increases over the past few years, so when I found the new Marvel Legends “Hit Monkey” wave at my local Toys R Us, I was prepared to drop a few extra bucks on the Ultimate Cap figure. I mean, how much could it be? An extra $2? I was already used to paying $15.99 for these suckers, and I know that production costs on them keep rising, so I had it in my head that I could swing an extra buck or two without feeling too cheated. Of course the figure was on an un-labeled peg, so I just grabbed it and headed up towards the cash register, not really giving it too much thought.
To paraphrase Illidan Stormrage from Warcraft lore, “I was not prepared!” The cashier scanned my newest Cap and I stared confused as $22.99 popped up on the cash register. Really?!? $22.99 for a single figure? For a line light on accessories and riddled with hit and misses, I’m starting to think $23 a piece might be the straw that breaks the camel’s back.